Private Markets

Why Sports and Entertainment Are Going Institutional

Christopher Gerace

6 Minutes

Why sports franchises, media rights and entertainment IP are becoming institutional-grade assets - offering recurring revenue, low correlation and a new kind of portfolio diversification.

Markets delivered a mixed but telling session this week, with the S&P 500, Dow Jones and Russell 2000 all closing at fresh record highs, underscoring the resilience of broader equities despite growing dispersion beneath the surface.

A disappointing earnings update from Oracle weighed on large-cap technology, triggering a rotation away from crowded growth trades and into more cyclical and value-oriented areas of the market

Commodities were a standout, with gold, copper and silver pushing to new record highs, while corporate headlines added another layer of intrigue as Disney issued a cease-and-desist to Google over alleged large-scale copyright infringement, a reminder that regulatory and legal risks remain an ever-present factor for investors.

Commentary from Industry Leaders

This week I have summarised a thought-leadership piece from AIPX on investing in sports, media and entertainment. 

The sports, media and entertainment sectors are rapidly evolving from passion-led assets into institutional-grade investments attracting private equity firms, sovereign wealth funds and global family offices. Sports franchises, in particular, now resemble high-quality recurring revenue businesses, supported by long-term media rights contracts, sponsorships, ticketing and regulated league structures.

Scarcity value, strong fan loyalty and revenue-sharing mechanisms have helped major North American leagues deliver long-term capital appreciation with lower volatility and limited correlation to traditional asset classes, even through economic downturns. High-profile franchise transactions and long-term performance data underscore why institutional capital continues to allocate to this space. 

At the same time, media and entertainment investing is being reshaped by the premium placed on live content, intellectual property and scalable distribution.

Sports media rights, music catalogues and high-quality film and television IP offer predictable, royalty-based cash flows with global monetisation potential.

Investors are increasingly drawn to platforms that can extract value across streaming, licensing, advertising and merchandising, with growing evidence of strong audience engagement, particularly in emerging segments such as women’s sports. Together, these trends position sports, media and entertainment as a differentiated growth and diversification opportunity within a long-term, multi-asset portfolio framework. 

Economic News 

This week’s key macro focus remained firmly on interest rates, with the U.S. Federal Reserve reinforcing expectations that policy is at or near its peak, even as officials remain cautious about the timing of future cuts amid mixed inflation and labour data.

 In contrast, the Reserve Bank of Australia held the cash rate steady, with recent employment figures highlighting a still-tight labour market that keeps inflation risks alive and reduces the urgency for near-term easing.

For investors, this divergence matters: softer U.S. rate expectations continue to support equity valuations and growth assets, while Australia’s higher-for-longer stance favours quality income, infrastructure and selective financials. Portfolios should remain balanced, with an eye on duration risk, currency impacts, and the potential for volatility if rate-cut expectations are repriced quickly.

Market Snapshot 

  • Australia: ASX opens strong as materials rise on gold miners. 

  • United States: Dow 1.34%, S&P 500 0.21%, Nasdaq -0.25%. 

  • Bonds: US 10-year yield at 4.12% and Australian 10-year yield at 4.72%.  

  • Gold: Increased overnight.

Key Events Coming Up

  • Tuesday 16th, December: US Nonfarm Payroll (Nov)

  • Tuesday 16th, December: US Unemployment Rate (Nov) 

  • Thursday 18th, December: US Core CPI MoM (Nov) 

Investment Update

Luke Taylor, President of Stonepeak, provided an update on the firm and on the Stonepeak-Plus Infra strategy. Stonepeak today is the largest independent infrastructure and real assets manager globally, having grown over 14 years to around US$80 billion in AUM, with a strong footprint in North America, Asia-Pacific and a growing presence in Europe.

The Stonepeak-Plus Infra wealth platform sits at the centre of the firm’s private wealth strategy.

Luke characterised 2025 as a “fantastic year for investing in infrastructure”, driven by three powerful secular thematics:

  1. Digitalisation – significant investment in connectivity and data centres.

  2. Decarbonisation – rapid build-out of renewables and grid infrastructure.

  3. Transport & logistics realignment – supply-chain reinvestment and reshoring.

Paired with higher base rates and policy volatility (US tariffs and changes around the Inflation Reduction Act), those themes have created both uncertainty and opportunity:

  • Renewables acquired at 12–13%+ yields, where similar assets historically traded around 8–9%.

  • Regulated assets such as Coastal Virginia Offshore Wind delivering high-teens returns.

  • In some cases, Stonepeak has bought recently built renewable assets at ~60% of construction cost.

Data Centres and AI Infrastructure 

Luke stressed Stonepeak is not paying premiums for hyperscale platforms:

  • They prefer interconnection data centres (CoreSite, Cologix) with strong pricing power.

  • When entering hyperscale, they build at cost (Digital Edge in Asia; Montera in the US), capturing value as assets develop and stabilise.

Transport & logistics

Stonepeak has targeted scale, network-effect businesses such as:

  • ATSG – the largest fleet of cargo planes under long-term lease to counterparties like Amazon.

  • TRAC Intermodal – the largest lessor of marine chassis across US ports.

  • IFCO – a key portfolio company in SP+ INFRA, and the largest pooled logistics supplier moving fresh fruit and vegetables from growing regions to supermarkets via ~140 facilities and ~400 million reusable plastic containers.

These businesses benefit from route density and strong barriers to entry, which translate into pricing power and premium returns on invested capital.

SP+ INFRA – portfolio update
  • ~20 portfolio investments already in place in the first year of the strategy;

  • Conservative leverage, with average asset-level leverage of ~30%;

  • A strong pipeline (~$1.2bn), with SP+ able to co-invest alongside Stonepeak’s larger flagship funds in selected deals.

Overall, Luke’s message was that, on current valuations and deal flow, this is one of the best environments Stonepeak has seen for deploying capital into infrastructure, and that they are “incredibly excited” about the outlook for SP+ as we move into 2026.

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Disclaimer: River X Financial Services Pty Ltd (ABN 26 674 273 011) is a holder of an Australian Financial Services Licence (556458). Christopher Gerace is an authorised representative (AR: 1316960) of River X Financial Services. CBG Global Investments Pty Ltd is contracted to River X Financial Services.

Please refer to River X Financial Services Guide at www.riverx.com.au or click here for further information about its services. All information contained on this webpage is of general nature only and does not take into account financial situation, objectives or needs of any person. Before acting on this information you should consider whether it is appropriate for you in light of your personal circumstances. It should not be used, relied upon, or treated as a substitute for specific professional advice. Where applicable, you should obtain an consider a Product Disclosure Statement before making an investment decision.

Copyright © 2025 CBG Global Investments - All Rights Reserved.

Logo
Connect With Us
Address

12/2 Bligh Street,
Sydney NSW, 2000,

Australia

Disclaimer: River X Financial Services Pty Ltd (ABN 26 674 273 011) is a holder of an Australian Financial Services Licence (556458). Christopher Gerace is an authorised representative (AR: 1316960) of River X Financial Services. CBG Global Investments Pty Ltd is contracted to River X Financial Services.

Please refer to River X Financial Services Guide at www.riverx.com.au or click here for further information about its services. All information contained on this webpage is of general nature only and does not take into account financial situation, objectives or needs of any person. Before acting on this information you should consider whether it is appropriate for you in light of your personal circumstances. It should not be used, relied upon, or treated as a substitute for specific professional advice. Where applicable, you should obtain an consider a Product Disclosure Statement before making an investment decision.

Copyright © 2025 CBG Global Investments - All Rights Reserved.

Logo
Connect With Us
Address

12/2 Bligh Street,
Sydney NSW, 2000,

Australia

Disclaimer: River X Financial Services Pty Ltd (ABN 26 674 273 011) is a holder of an Australian Financial Services Licence (556458). Christopher Gerace is an authorised representative (AR: 1316960) of River X Financial Services. CBG Global Investments Pty Ltd is contracted to River X Financial Services.

Please refer to River X Financial Services Guide at www.riverx.com.au or click here for further information about its services. All information contained on this webpage is of general nature only and does not take into account financial situation, objectives or needs of any person. Before acting on this information you should consider whether it is appropriate for you in light of your personal circumstances. It should not be used, relied upon, or treated as a substitute for specific professional advice. Where applicable, you should obtain an consider a Product Disclosure Statement before making an investment decision.

Copyright © 2025 CBG Global Investments - All Rights Reserved.